Studiya Safarova is designing the business model, digital and e-commerce management system, and product and customer experience journey for a new luxury brand. The entire process is being documented and streamed, and The Strategy Media Group is an investor in the business.
The series begins when Tatiana’s father asks for her decision on joining the family business. He suggests Tatiana take a few months away for a vacation, think about her future and at least consider returning to the family business. Despite a strong family relationship, Tatiana is concerned that she will never step out of her father’s long shadow if she does not do so at this very moment.
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