Building a Digital Luxury Brand

Studiya Safarova is designing the business model, digital and e-commerce management system, and product and customer experience journey for a new luxury brand. The entire process is being documented and streamed, and The Strategy Media Group is an investor in the business.

The series begins when Tatiana’s father asks for her decision on joining the family business. He suggests Tatiana take a few months away for a vacation, think about her future and at least consider returning to the family business. Despite a strong family relationship, Tatiana is concerned that she will never step out of her father’s long shadow if she does not do so at this very moment.
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Designing an Automobile

Studiya Safarova is developing the business model, exterior design, showroom, customer experience strategy and branding for a Chinese electric car start-up. The Strategy Media Group is an investor in the business.

We will capture all our steps, insights, analyses and lessons and you can follow us along. Our goal is to teach you to think the way ex-strategy partners do, introduce you to advanced problem solving skills and teach you how to build a business, or work inside a high-tech business in a brutally competitive space. You will see the process is disciplined in its thinking, but messier than a consulting engagement.
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Bill Matassoni’s Limited Edition Memoir

Over three years the Studiya conceived and produced The Bill Matassoni Show, Bill Matassoni’s app, the marketing and branding strategy, Bill Matassoni’s website, Bill Matassoni’s memoir and the much acclaimed 3-D limited edition version of the memoir. The limited edition memoir is being loaned for display in exhibitions and galleries across the USA.

What if a book was not just a book? What if the book enables the reader to understand the concept of spaces and dimensions before reading a word? The hand-built limited edition book does just that.
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