Category: strategy

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Building a Digital Luxury Brand

Studiya Safarova is designing the business model, digital and e-commerce management system, and product and customer experience journey for a new luxury brand. The entire process is being documented and streamed, and The Strategy Media Group is an investor in the business. The series begins when Tatiana’s father asks for her decision on joining the family business. He suggests Tatiana take a few months away … Read More Building a Digital Luxury Brand

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Designing an Automobile

Studiya Safarova is developing the business model, exterior design, showroom, customer experience strategy and branding for a Chinese electric car start-up. The Strategy Media Group is an investor in the business. We will capture all our steps, insights, analyses and lessons and you can follow us along. Our goal is to teach you to think the way ex-strategy partners do, introduce you to advanced … Read More Designing an Automobile